When it comes to choosing the right customer relationship management (CRM) system for your business, it’s important to understand all the benefits of an integrated CRM system before beginning your selection process.
When you launch a CRM implementation, your choices can impact nearly everyone in your company. That’s why we’ve created this booklet. These 17 “rules of the road” for CRM were collected from executives, managers, employees and consultants who shared their experiences with us. Our goal is to provide you with useful information as you choose your own CRM system.