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Declining Market Share

It is difficult to access and research customer demographics for developing promotions and campaigns, and your approach to determining which promotions or campaigns to put together is complex and often ineffective. On average, you spend a lot on promotion/campaign. It is difficult to measure the effectiveness of campaigns, and your current approach to that process is inefficient. You cannot measure success by region and/or rep, and it is difficult to keep track of how many campaigns you run. The average cost is too high, while success rates remain low. On average, you do not gain many leads per campaign or…

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