{"id":626,"date":"2015-12-14T16:31:58","date_gmt":"2015-12-14T16:31:58","guid":{"rendered":"https:\/\/www.aiminsight.com\/?p=626"},"modified":"2016-01-04T22:23:47","modified_gmt":"2016-01-04T22:23:47","slug":"will-big-reveal-retail-holiday-season","status":"publish","type":"post","link":"https:\/\/www.aiminsight.com\/blog\/uncategorized\/will-big-reveal-retail-holiday-season\/","title":{"rendered":"What will be the big reveal for retail this holiday season?"},"content":{"rendered":"

30 sweet statistics on consumer spend trends for December<\/strong><\/p>\n

\u201cIt\u2019s the most wonderful time of the year.\u201d<\/p>\n

This popular holiday tunecould be the theme song for retailers this holiday season. November and December are by far the biggest money-making months for retailers, accounting for as much as 30% of sales for the year. And if it goes the way some pundits predict, it\u2019ll be music to sellers\u2019 ears. Holiday sales could reach $631 billion this year, according to the National Retail Federation (NRF); close to 10% of this will be online spend.<\/p>\n

Attracting buyers won\u2019t be as easy a sell this year. Consumers appear more cautious that previous years, with a closer eye on their budgets. Retailers will need to work harder in 2015 to loosen their purse strings. The good news is that the spend trend is expected to continue upwards, albeit at a slower pace. Consumers celebrating Christmas, Hanukkah and Kwanzaa are expected to spend an average of $805 this holiday season \u2013 the highest it\u2019s been in the 14 years the NRF has conducted its Consumer Holiday Spending Survey.<\/p>\n

A longer season is likely the catalyst. Over the past few years, more consumers are starting their holiday shopping earlier. The majority of consumers (57%) will start shopping in early November. Last year, Google reported that 40% started before Halloween and Deloitte data shows that close to half (48%) complete most of their gift buying before Cyber Monday.<\/p>\n

The biggest change in 2016 could be how sellers plan to compete for consumers\u2019 attention. Many retailers say they\u2019ll focus more on service and differentiation over discounts this year. Better inventory management and stocking on-trend products also top of the list. Considering that 87% of consumers say price will still be the tipping point in the decision to buy this holiday season, according to PricewaterhouseCoopers, will that prove to be the best move?That\u2019s still to be seen.<\/p>\n

But we don\u2019t want to divulge all the good stuff. Anticipation is half the fun of the holidays \u2013 like the daily reveal of an Advent calendar. Who doesn\u2019t love the thrill of opening up a little numbered door each day in December to discover a new treat? In the spirit of the season, Avalara put together a\u00a0Holiday Ava-vent Calendar<\/a>\u00a0chock full offun (and useful) facts. Check back daily as a new tidbit is revealed. It\u2019s not chocolate or toys, but we think there\u2019s some sweet information here that could make it a happier holiday for you and your customers.<\/p>\n

LEARN MORE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

30 sweet statistics on consumer spend trends for December \u201cIt\u2019s the most wonderful time of the year.\u201d This popular holiday tunecould be the theme song for retailers this holiday season. November and December are by far the biggest… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-626","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.aiminsight.com\/blog\/wp-json\/wp\/v2\/posts\/626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aiminsight.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aiminsight.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aiminsight.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aiminsight.com\/blog\/wp-json\/wp\/v2\/comments?post=626"}],"version-history":[{"count":2,"href":"https:\/\/www.aiminsight.com\/blog\/wp-json\/wp\/v2\/posts\/626\/revisions"}],"predecessor-version":[{"id":629,"href":"https:\/\/www.aiminsight.com\/blog\/wp-json\/wp\/v2\/posts\/626\/revisions\/629"}],"wp:attachment":[{"href":"https:\/\/www.aiminsight.com\/blog\/wp-json\/wp\/v2\/media?parent=626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aiminsight.com\/blog\/wp-json\/wp\/v2\/categories?post=626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aiminsight.com\/blog\/wp-json\/wp\/v2\/tags?post=626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}