Making Delivery Date Promises

What is the most often asked question from customers?

“When can I expect delivery of the product I just ordered?”

They want a date, a reliable date, to expect delivery.

It seems like a reasonable request.

Here is a partial list of the costs of missing the promised delivery date:

  1. Customers get frustrated
  2. Customers switch the future orders to competitors
  3. Revenues decline
  4. Valuable sales people’s time is diluted from selling to damage control
  5. Internal company conflict erupts. Sometimes causing shouting matches between departments such as sales, customer service and manufacturing
  6.  Cost of doing business is driven up as the supplier scrambles to ship the late order